Innovating the
Newsroom
InHabit delivers relevant interactive
content (factives) to any article instantly — enhancing your editorial factually and functionally, boosting user-interaction and session duration.
Hmm...that doesn't look like an article to us. Try the one above instead!
factive
fac·tive | /’faktiv/ (noun): an interactive data visualization that amplifies human editorial with artificial intelligence, boosting user interaction and session duration.
Tell me more!

Innovating Sports Editorial

Innovating Entertainment Editorial

Innovating Finance Editorial

We've designed our sports factives to break their own news, by highlighting the most interesting data - as predetermined by a human sports editor. If a water­cooler-worthy statistic comes out of last night's game, and it's contextually relevant, it'll be included in a factive and embedded to your article, automatically.
Whether you’re writing about the most popular stars or that week’s blockbuster film, each entertainment factive will amplify your editorial message. Using the world's largest entertainment database, InHabit embeds fascinating factives that give users the insight they crave and meaningfully increasing the metrics that matter.
Our finance factives are informative, brand safe, and completely native in appearance. From stock performance to corporate valuations, InHabit delivers contextually relevant factives to your articles, giving your readers a premium experience with even more insight into the financial news of the moment.
How will it enhance my articles?
Dynamic Editorial is the Future
Imagine if your articles could get smarter, all on their own.
And if users stayed on your page twice as long as their usual visit.
Imagine if you could tailor your users' experiences to build on the metrics
that mean most to you.
InHabit delivers all of these things.
100%
Increase in Time on Site
1.6
factives Completed per Session
17%
Click-through Rate
40 Secs
Spent Interacting with the factive
How does it work?
Powerful Technology, No Additional Resources Needed
InHabit pulls millions of data points from thousands of verified sources. Our human news editors set content parameters and do all the writing — leaving InHabit's AI to instantly create an infinite number of premium factives. Only those that align editorially are added to your articles, delivering immediate results.

Most importantly, InHabit doesn't require a team of editors, graphic designers or programmers: implementation is managed with just a single line of code.
How do I get started?
Publishers understand better than anyone the value of an active, engaged user base.
InHabit delivers attention metrics that matter to you, from day one.
Learn more today... or, wait and see if this online thing works itself out.